Momentum

Momentum

Stay on track, get stuff done

The vision

Momentum is designed to make managing everyday tasks effortless and stress free. By combining structured task organization, achievement-based motivation, and tailored guidance, Momentum helps users stay on top of their daily routines with ease.

More than just a to do list, Momentum encourages smarter task management, reduces overwhelm, and supports the development of productive habits for the long term. With an intuitive and engaging experience, it transforms daily organization into a simple and rewarding process.

The problem

Managing time, remembering tasks, and setting priorities can be challenging, and many task management apps do not address these difficulties effectively. Momentum is designed to provide an intuitive, streamlined, and supportive experience, making daily task management more accessible and efficient.

The research process

Interviews were conducted with users to explore challenges in managing daily tasks, revealing that many existing task management tools do not fully address their needs. In some cases, these tools may even contribute to increased stress and frustration rather than providing effective support.

Secondary research

Further research was conducted through scientific studies, articles, and community discussions to validate key findings. The analysis highlighted major challenges, including information overload, rigid task management systems, and a lack of effective motivational support.

Affinity mapping

Analyzing the findings and organizing them into categories allowed to structure the information clearly, revealing recurring patterns among users.

Empathy map

During the research, it became clear how essential it is to deeply understand the emotional experiences of the users. Connecting with their daily challenges allowed to make precise design decisions that genuinely support them and provide a user experience custom to their needs and limitations.

The main pain points

  • Task overload and uncertainty - Feeling overwhelmed when there are too many tasks or uncertainty about where to start, leading to procrastination and loss of control.

  • Managing distractions - Difficulty maintaining focus due to frequent notifications, social media, and random thoughts that disrupt workflow.

  • Complex and overloaded interfaces - Most task management apps are cluttered with unnecessary features, causing frustration and hindering seamless use.

  • Lack of flexibility and personalization - Difficulty adapting the app to unexpected changes, dynamic needs, and personal preferences.

  • Absence of positive reinforcement - Lack of motivation boosting mechanisms such as recognizing small wins, immediate feedback, and a sense of progress

  • Task overload and uncertainty - Feeling overwhelmed when there are too many tasks or uncertainty about where to start, leading to procrastination and loss of control.

  • Managing distractions - Difficulty maintaining focus due to frequent notifications, social media, and random thoughts that disrupt workflow.

  • Complex and overloaded interfaces - Most task management apps are cluttered with unnecessary features, causing frustration and hindering seamless use.

  • Lack of flexibility and personalization - Difficulty adapting the app to unexpected changes, dynamic needs, and personal preferences.

  • Absence of positive reinforcement - Lack of motivation boosting mechanisms such as recognizing small wins, immediate feedback, and a sense of progress

User journey map

The journey map provided a view of the experience through the user's eyes, revealing what they do, think, feel, and what frustrates them. It enabled a deep analysis of each stage, action, and emotion users experience throughout their day. These insights became a key foundation for developing a user experience that helps them feel in control and progress in a structured and motivating way.

Competitive audit

After gaining a deep understanding of the challenges and pain points in managing daily tasks, the next phase focused on researching existing solutions. To develop an app that effectively addresses these needs, a thorough analysis of available time and task management tools was conducted, identifying both effective features and potential sources of overwhelm.

The analysis revealed significant gaps in the market, including a lack of flexibility and personalization, cluttered and complex user experiences, and the absence of tailored motivation mechanisms.

These insights underscored the need for a user-friendly, streamlined solution and inspired the development of an interface that simplifies task management in an accessible and efficient way.

Mind mapping

During the app development process, Mind Mapping was used to outline user needs, challenges, and potential solutions. Starting with the core idea, the process expanded to include features, inspirations, screen layouts, and connections between key elements of the user experience. This approach helped identify recurring patterns, establish intuitive workflows, and design a system that is both flexible and focused, ensuring effective task management while preventing cognitive overload.

User flow

visual user flow was developed to ensure optimal alignment of the system's functionality and processes.

Insights from the research process

The research mark the need for a flexible, user friendly interface that reduces cognitive overload, incorporates positive feedback, and fosters consistency. This process was essential in shaping a solution that enhances users quality of life and improves task management efficiency.

Crazy 8's

Following the research and insights gathered, the sketching process began using the Crazy 8's method to rapidly generate a diverse range of ideas. This approach facilitated the exploration of various creative directions and the evaluation of new possibilities.

Low fidelity

Simple and focused wireframes were sketched to facilitate quick idea testing, emphasize structure and functionality, and allow for easy adjustments as needed.

High fidelity

After researching the sketching process and understanding which ideas work best, the next step was moving on to the design process.

Main screen

The main screen displays the user's daily tasks, organized by time of day. Users can add new tasks, filter by categories such as to do, completed or high priority and manage their day efficiently and with focus.

Navigation bar features

The navigation bar provides essential tools for enhancing productivity and time management:

  • Calendar screen - Helps users plan and manage daily tasks, set schedules, and prioritize effectively.

  • Focus screen - Features a Pomodoro timer and stopwatch to support sustained concentration without interruptions for a user.

  • Reading screen - Provides personalized articles on focus, consistency, and productivity strategies, designed to support effective task management and daily organization.

With these tools, users can establish a structured routine, minimize distractions, and improve their overall efficiency throughout the day.

The navigation bar provides essential tools for enhancing productivity and time management:

  • Calendar screen - Helps users plan and manage daily tasks, set schedules, and prioritize effectively.

  • Focus screen - Features a Pomodoro timer and stopwatch to support sustained concentration without interruptions for a user.

  • Reading screen - Provides personalized articles on focus, consistency, and productivity strategies, designed to support effective task management and daily organization.

With these tools, users can establish a structured routine, minimize distractions, and improve their overall efficiency throughout the day.

Settings and insights

The settings screen provides essential features for customization, tracking progress, and optimizing the user experience:

  • Settings screen - Allows users to personalize their experience by managing notifications, integrations, and preferences.

  • Premium upgrade screen - Highlights the benefits of the premium version, including smart task planning, detailed tracking, and a distraction-free focus mode.

  • Progress tracking screen - Provides insights into user achievements, including levels, badges, and task completion statistics to enhance productivity and consistency.

    With these features, users can tailor their workflow, stay motivated, and improve their efficiency in managing tasks and goals.

The settings screen provides essential features for customization, tracking progress, and optimizing the user experience:

  • Settings screen - Allows users to personalize their experience by managing notifications, integrations, and preferences.

  • Premium upgrade screen - Highlights the benefits of the premium version, including smart task planning, detailed tracking, and a distraction-free focus mode.

  • Progress tracking screen - Provides insights into user achievements, including levels, badges, and task completion statistics to enhance productivity and consistency.

    With these features, users can tailor their workflow, stay motivated, and improve their efficiency in managing tasks and goals.

Badges screen

Displays the user's achievements and progress levels. It displays the current level, highlights the requirements for the next level and encourages motivation and consistency.

Level up

This screen highlights the user's accomplishment of reaching a new level, celebrating their success with a summary of completed tasks and total focus time.

Wrap up

To summarize, I’m proud of the process I went through and the results I achieved. With more time, I’d focus on further testing and another round of user interviews to deepen my understanding of their needs and refine the system.


A key takeaway from this project was realizing the importance of separating my own perspective from the users’ experience. Even with my familiarity in the field, collecting focused insights about the users was crucial. This strengthened my understanding of how design decisions are deeply tied to user experience. Good design isn’t just about how it looks, it’s about creating a meaningful and impactful experience for the users.

Elor Feredaro | Product designer

Elor Feredaro | Product designer